推薦：互動網站設計需知
網站建設需知地產互動網站規劃設計是奇志思達(北京)互動咨詢當前的主要業務之一。我們在洽談網站項目時，會碰到各種不同類型的客戶，大體上我們把他們分為

Welcome to Old America, famous for its great events, innumerable opportunities and of course the old but surprisingly stylish and strong Lee jeans. We say jeans but think Lee; say Lee, and subconsciously think jeans. And of course our thoughts about the jeans are inextricably linked to the era which spawned them. So naturally the entire site is impeccably done in the style of American Retro – soft pastel tones, styled photography and illustrations. Every detail in the design reminds one of the old ragged jeans. Bearing all of this in mind separately, I will start my review of the site by listing its advantages and disadvantages.

美國歷史上曾經發生過很多大事件，也曾經出現了很多震動世界的發明，這篇文章介紹產生于美國、享譽世界的牛仔品牌：Lee jeans。我們說到牛仔，就會想到Lee；說道Lee，潛意識里會想到牛仔。當然，我們會自然聯想到出售Lee牛仔服裝的商店、網站。Lee網站完全根據美國風格設計，包括柔和的語調、有特色的照片以及說明，每一個細節都使人聯想到Lee牛仔。下面根據網站特點，我會逐步介紹其優點與缺點。

I'm not a monster, though I work at (you know where), and that's why I'll start with what I like about this site:

盡管我對網站設計有點研究，但并不是權威專家，所以我從網站的優點開始談起。

Cohesiveness of design - the entire site is done in one style, from the font to the illustrations

設計的連貫性——從字體到說明，網站保持一種風格。
Branding - the site calls to mind subconscious associations and other connections with images of the brand itself

品牌——網站的所有內容，都可以使人想起Lee品牌。
Consistency of look and feel - practically all of the sites in the Lee family have their own unique design but at the same time give the same atmosphere of reliability and quality, which are the main features of the brand

外觀的一致性——所有網站（Lee family）設計各具特色，但都可以給人可靠感、信賴感。所有品牌都應該具有這種特征。
Clarity of purpose - the site demonstrates clear cut delineation of ages and sizes bearing in mind the target audience, on whom it is oriented.

明確的目的——網站針對不同年齡段、不同愛好的消費者，設計了不同的內容。
It's good to be a kind boy, but to be an honest boy is even better. Though the site has been declared the site of the month, it does have some faults. Well, there's no pretty way to say it. Here's what I dislike about the site:

善良很可貴，但老實更重要。盡管網站目的明確，但也有許多設計缺點。當然，并沒有十全十美的網站設計，下面介紹一下網站的幾個缺點：

Open links - It was a big surprise for me to discover that Lee brand has 10 other sites, which are dedicated to various small tasks, like www.leelocator.com which serves to detect the local stores of the company. These sites and some others, by the way, regularly appears in the left bar though they are not identified in any way and looks like all the other inner links. I think that notifying users before they will leave the site would be a good idea. Check the four links in the “Browse Lee Products” section, all of them leads to the four different sites.

過多的鏈接——我很驚異地發現，Lee還有另外10家網站，各個網站的任務都不同，例如，www.leelocator.com方便用戶尋找公司本地商店。這些網站一般會出現在網頁左邊的菜單欄四周，盡管它們看起來更像是內部鏈接 。在Browse Lee Products板塊，你可以看到這四個鏈接，用戶可以通過鏈接進入四個不同的網站。

Errors - Clicking on the banner Win Ultimate Jeans, I encountered a mistake: “Registration Form Error. The registration form hyperlink has invalid parameters. Please make sure that a valid site name and campaign name have been specified.”

錯誤——點擊橫幅Win Ultimate Jeans以后，你會發現一個錯誤：登記表格出錯。登記表格鏈接出現無效參量，確保使用有效網站名以及活動名。

Mysterious Sounding Menu Items - It took me a long time to decide if it's worth it to click on the menu item “The Scoop,” as it's almost impossible to guess where I will find myself after clicking on it. Then, recalling that I was writing an review, I clicked. Camel Trophies' routes sometimes seem to be less surprising. But I'm not about my life, so let's get back to the site: online games and other entertaining information was hidden under “The Scoop” - this was a little bit scary, a little bit tempting and a very confusing link. It's not an easy task to name sections of the site especially when the desire to be original is stronger than the need to be easy-to-understand. Confusing section names can spoil all the work done; this is the case when the only word is of great value in all senses. By the way, on the main menu sections “Juniors,” “Boys,” and “Girls” no special inviting banners can be found, though I really doubt that such kind of stuff is of no value to increase the loyalty of young customers any more.

神秘的菜單選項——我花費了很長時間確定是否點擊“The Scoop”菜單，因為我不清楚點擊之后出現什么內容，但想到我要寫評論，我點擊了這個菜單。點擊之后，雖然沒有太多驚奇，但我感到迷惑，所有在線游戲以及娛樂信息都出現在此項菜單中。他們可以運用其它菜單，呈現這些內容，那樣還更便于網站用戶理解菜單。令人迷惑的菜單名稱毀掉了整個網站，這可以說明一個單詞可以具備很大的價值。同時在“Juniors” 、“Boys”、 “Girls”菜單中，內容缺乏吸引力，我真的懷疑這些內容是否可以增加青少年消費者對Lee牛仔的忠誠度。

Cookie Woes - Be careful on entering the site; if you choose “Enter US Version of Lee Website” it will take you lots of time and efforts if you would like to visit either the European or the Asian version of the site after visiting the American one. The cookie will fight to the utmost not to show you the splash page where you can choose which version to visit. Even typing www.leejeans.com in the address bar of your browser won't help. Since cookies can't be compared to humans, they were deleted and I got the European version of the site www.lee.be … Maybe it was not a good idea to kill cookies? Check it yourself.

Cookie的悲哀——在點擊“進入Lee網站”之后，假如首先瀏覽美國網站，那么進入歐洲或者亞洲網站時，會出現一些麻煩。Cookie會阻止進入頁面的呈現，這樣你就不能選擇其它版本，即使在地址欄中鍵入www.leejeans.com，瀏覽器也沒有反應。Cookies與人類不同，我們可以刪除它，進入歐洲網站。或許這也不是好辦法，你自己考慮一下。

（美國）

（歐洲）

（亞洲）

Regional sites are not the objects of this review, though I would like to note that the sites were developed with different design, navigation and usability approaches. I'm far away from realizing what the purpose of it was but I can admit that the task for site development was given by different (regional) offices to different contractors without developing and using as well the only web design policy before.

地域性網站并不是這篇文章需要介紹的內容，盡管我想要強調，地域性網站開發需要運用不同的設計、導航，可用性也不相同。盡管我還沒有清楚這樣做的目的，但我可以確定不同的設計者或者設計公司，會應用不同的設計方法。

The American version of the site has numerous advantages from a design point of view, using attributes of styles and portrayals of distinctive atmospheres associated with the brand.

從設計角度來說，網站的美國版本具有的優點更多。這個網站的特征、形式以及外觀與此品牌聯系密切。

From the point of view of e-commerce – the site has very many disadvantages and cannot be considered well-optimized or sales promotion oriented. Taking into consideration the massive assortment and international status of the brand, as well as the foundation of my experience exploring other sites, I can pronounce the verdict that this site was done to promote offline marketing efforts of the company.

從電子網站的角度來說，這個網站具有太多缺點，并沒有很好地發揮促銷作用。考慮到分類多、品牌知名度高，以及我研究網站的經驗，我敢斷定，網站更有利于實體商店銷售，而不是網站銷售。

However, the site has vast untapped potential to be converted into an online sales generation machine.

我相信，利用網站進行網上銷售的潛力很大。

分享：活動網站點評之信義房屋
廣告制作：桑和數位科技http://www.shanger.com.tw/廣告背景：信義房產是由臺灣信義房屋取得美國營業規模最大的房仲品牌ColdwellBanker在大中國地區特許加